instagram-storyInstagram Stories, Explained Social media has the power to dramatically change the way we market our products and services to the public. With millions of people interacting with these platforms every day, it's no wonder social media marketing has become such a powerful tool in today's digital world. When Instagram launched its Stories feature in August 2016, a whole new world of marketing possibilities opened up for brands across the platform. This feature allows users to post a photo or video that disappears after 24 hours, similar to Snapchat's story feature. Stories enable effortless content creation for brands and a world of creative possibilities.
Since then, Instagram has launched several new features to make Stories even more engaging and fun to use. These features include live stories, polls, questions, and sliding scale voting. With over 400 million daily users for stories on Instagram, it's no wonder this feature is becoming a mainstay in the digital marketing playbook. From colors to GIFs to stickers to employee data text fonts and more, you can design your stories the way you want. Still, there are some best practices you should follow to get the most out of this great feature. Here are some of the best Instagram story marketing strategies available to savvy digital brands.
Interact with your subscribers Instagram Stories comes with tons of features that let you interact with your social media followers. Engaging with users increases your brand's social presence and helps you develop your brand personality. Both of these qualities are key to building an organic following on social media, which also helps boost your search engine optimization. Instagram polls allow you to ask your followers questions. You can use polls to ask your subscribers about facts about your business, the products and services you provide, or other industry-related issues.