As we already mentioned, email marketing is very flexible. If you take a quick look at your inbox right now, you will notice that you receive emails from Clipping Path Service companies that communicate different messages with different formats.
An email promoting airline tickets, for example, is not done the same as an online purchase confirmation. And both are considered email marketing
In order for professionals who work with email marketing to understand the fundamentals of each type of email, as well as learn about the best practices of each one and divide related marketing strategies, we divide email marketing campaigns into 3 main categories:
As the name implies, transactional emails are those that involve transaction processes between two parties.
When you make a purchase on the Internet, for example, you receive a series of transactional emails: one after confirming the transaction when making the purchase, another when your product was shipped, and so on.