opportunities to optimize content for more specific intent, longer tail keywords, and less competitive SERPs. Featured Related Content: How to Conduct a Competitive Content Marketing Analysis 2. Searcher Intent Knowing why your target audience searches can allow you to provide content they want to
Tweet Map your existing content to the customer journey. Check for gaps in your articles. Maybe you're doing a good job of crafting top-of-funnel awareness industry mailing list informational content, but not content that answers commercial or transactional intent queries.
Or maybe the resource exists but ranks poorly and could use another round of optimization.) You can also evaluate the queries people use to find your content. When you have a good grasp of the reasons behind the queries you're targeting, you can ensure that content continues to provide the best and most comprehensive answers