Remains that jingles are memorable brand assets that consumers

Advertising Continue reading below Overplaying the jingle and making assumptions that a jingle can actually change consumer behaviors would be wrong, Davis added. 2. Don't be afraid to be emotional According to Lee, a jingle should evoke an emotional response related to the experience of a brand's products or services, whether it's excitement, comfort, or happiness. 3. Keep it fresh To support - and drive traffic - brands must find ways to maintain interest and interaction with a jingle, such as encouraging consumers to share videos of themselves singing said song, as JG Wentworth put it. done earlier this year, noted Jason Bauman, SEO associate at Internet. and e-commerce optimization firm Trinity Insight. Such efforts can also help improve organic traffic and search visibility.