The water temperature and the average number of hours of sunshine. The second describes what it's like for you, personally, to feel the sand beneath your feet and relax with a mojito as the waves gently lap the shore. Chances are, option two seems more compelling. Why? Because we like to hear a story that puts us at the center of the story. Sales storytelling is the difference between a story that misses the mark and a story that closes the deal. How to use storytelling to sell? Sales storytelling is about humanizing your product, discussing it in terms related to your prospects' specific challenges and goals.
As the example above shows, sales storytelling is the difference between listing your solution's generic features and benefits and writing an engaging story that company mailing list helps people understand exactly why they need your product. . Obviously, to do this, you need a deep understanding of your prospects. It's impossible to write a compelling story tailored to the needs of your potential customers if all you know about them is their name, email address, and job title. Everyone hates being sold, but everyone loves a story chances are, you hate being sold, and your prospects are no different. It feels awkward and insistent, and leaves us desperate to close our inbox or hang up the phone. On the other hand, everyone loves a good story.
They are emotional and attract attention; once we hear the start, we are desperate to know how it all turns out. That's why some of the most successful salespeople don't really “sell” in the traditional sense. They make the sales experience completely focused on the customer and their needs, only referencing the product in the context of helping the buyer overcome a specific challenge. People retain more through stories again, let's go back to the previous example of vacation booking. Most people would struggle to keep a long list of numbers focused on vacation “nuts and bolts”