Archers and search engines want web pages to be lightning fast. So it's no surprise that page speed is a ranking factor in Google's search algorithm. Many studies have shown that page load time also has a big impact on a site's results: conversion and revenue. Using Accelerated Mobile Pages (AMP) is a way to speed up your web pages for people using mobile devices. AMP can have additional benefits: showing up in the AMP carousel in Google Search and providing a better experience for searchers.
AMP search results in Google Google marks AMP results with a lightning bolt. Some SERPs include an AMP carousel that a user can browse. Is AMP right for your site? Originally, the AMP solution was intended for media sites. Google wanted to help news pop company employee list out of search results almost instantly. Over time, AMP has expanded to other types of sites, especially advertisers, ad technology platforms and e-commerce sites as well as publishers. Who is AMP for? diagram from AMP project.
Google recommends AMP primarily for these types of sites. (image credit: Today, some websites benefit from the implementation of AMP. Retailers and many others use AMP to deliver landing pages quickly. And ads in this format have a better chance of being seen. If you are looking for a way to make your web pages faster, then AMP might be for you. You don't need AMP at all for web pages that are already responsive and fast enough. Google's Gary Illyes