The increased revenues mean a very strong return on investments, which is the very reason for going into business. Taken in this context, SEO marketing is now part of doing business online in today's marketplace. SEO Marketing has brought big business to the international market for all kinds of products and services sold via the Internet through websites-from big company-sponsored sites to small, personalized niche markets. In fact, SEO Marketing also known as i-marketing, web marketing, online marketing.
Or e-marketing- accounts for a major email list portion of the global economic activity. Because of the resulting proliferation of web sites, internet users are increasingly finding ways to search information quickly and efficiently. SEO Marketing came into the picture to maximize the visibility of a website or page, particularly in major search engines like Google, Yahoo, and MSN.
The primary goal here is to be on top of search results. The more often a site appears in listings, the more visitors it will attract and receive and the means of achieving this is to increase a client's position in search engines in order to drive the targeted traffic towards the client's site. The term "web marketing" itself is the subject of different interpretations, sometimes referred to include search engine optimization (SEO), or limited to the definition of the "...practice of buying paid search listings".