It is worth noting, though, that flat design is not always so flat. Designers often incorporate subtle gradients, textures, and photos to achieve the “wow” effect. In our opinion, the best part of flat design is not the flatness of the ink, but how it opens us up to creative visual metaphors. Rather than imitating objects with skeuomorphic techniques (where a notepad icon looks like real life notepad made of paper and bound in leather), flat design tries to convey the idea of a notepad through a synthetic, catchy, and fun visual that works well in varied sizes. We predict that this trend will become more collage-like and mix with other visual styles, similar to the HábitatWeb website featured earlier in this article.
No more boxes Web designers always love to show they can think outside of the box – in more ways than one. One could call this trend “Draw a box and prove you can break it”. A rectangle screen is a frame for every web design (as far as we know, we don’t have circular monitors yet). Every HTML element of the page is a rectangle too. But designers, like most people, don’t like to be constrained. There are 3 distinct strategies to prove you are not a slave to special leads the rectangle – and all 3 seem to be on the rise. Create page layouts as though a rectangle never existed Circles_Hexagons_Iirregular_ShapesAllowed are: circles, hexagons, irregular shapes even rhombuses. rectangles Skewed horizon and website layout previews in axonometric view.
Lorenzo Bocchi brings the feeling of space and movement. z_lotu_ptaka_realism While looking at the Rosa restaurant homepage your senses are deceived – you can almost feel the aroma of the cookies. Use a modern version of the centuries-old Trompe-l’œil technique and imitate a real desktop inside a monitor. For example, take a wooden table background and then put all layout objects on it. swiss2 The ultimate way of defying a rectangle is placing the user inside an infinite space where scrolling means flying, rather than, well… scrolling. Swiss airlines challenge your understanding of website navigation. Browsing their page, you can feel how conventional our understanding of document space is. Here, instead of scrolling up or down, we dodge our way between the clouds.