For those who are frequent in the social network, you will remember that the direct access to IGTV appeared next to the button for Direct, but as of now it has disappeared. The reason why this happens is because almost no one used it, at least that is how they express it from the application itself. “As we work to make it easier for people to phone number list create and discover content on IGTV, we've learned that most users find content on IGTV through the news feed, the IGTV channel in Explore, from the creator profiles or through the dedicated app. (…) Very few users click on the IGTV icon in the upper right corner of the Instagram application”, Instagram spokespersons explained to TechCrunch, the medium that released the news.
This does not mean that IGTV will disappear, but now it will no longer have a direct access, apparently Instagram will continue to present this type of content through the feed of the lizards and Explorer. It may interest you: With creators, Instagram wants to phone number list inspire its users to continue creating content for IGTV. 4 Best Practices for an Instagram IGTV Channel. Instagram has problems with IGTV, but it's still burying Facebook. Less atractive. Actually this vertical video tool has not been as successful as expected. IGTV launched about two years ago with a mission to rival YouTube, but it never really got off the ground. According to various sources, the independent Instagram app has been downloaded by just ove.
7 million of the more than one billion users since its launch, moreover, it has not attracted advertisers as expected and, in fact, this was one of its purposes, let us remember that last year it launched @creators with the aim of promoting its use, but with few results. This can be considered a failure, in a context in which Instagram is committed to phone number list audiovisual content that connects with young audiences (more than 71 percent of its users are between 13 and 34 years old), for example, Stories are used by more than 500 million users. The problem is not only that YouTube already offers content with these characteristics, but that social apps like TikTik have arrived that not only offer a similar content format.