Many things have changed, but the love of everyone for entertainment remains the same. The only thing different is the form. If reading novels was a phenomenon in the 1800s, today, everyone’s favorite pastime is watching online videos.
According to Statista, 27.2% of viewers spend 10 hours Cork Kids Bicycle Shop watching online videos weekly. The popularity of online videos became why 61% of marketers use them as a digital marketing tool.
As the demand for online videos grows, video marketing becomes more relevant. Besides giant corporations, small businesses also use online videos to promote their products or services online and attract more customers.
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What Is Video Marketing?
Video marketing is a strategy that uses videos to share valuable information. These videos can help gain the trust of potential customers, establish credibility, and raise brand awareness.
If small businesses produce bite-sized video content, they can attract customers, generate leads, and drive conversions as long as they share it on various digital marketing platforms like Facebook, YouTube, etc.
Watch this video until the end, and you will discover the benefits of video marketing for small businesses, along with facts that can nudge you to apply video marketing as one of your business strategies: