Mar 02, 2022
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The call to action, or CTA, is the darling of the digital scene, a staple for marketers in every webpage or content. But don't be distracted by their trend; CTAs are far from new... A CTA is simply another way of expressing an age-old marketing question: "What do we want our target audience to do?" In turn, CTAs are just the latest iteration of the Phone Number List many techniques used to turn customers from strangers into friends. Growth Hacking Guide Growth Hacking Guide How to start and maintain a more agile approach to growing your business and optimizing your online marketing Access the Growth hacking guide Although we've been making CTAs for centuries, that doesn't mean they're a walk in the park. Many business owners and brand designers stumble when trying to turn their beautifully designed websites into tools that actually drive action. In some scenarios, their CTAs will be hidden or completely non-existent. Others are important, but they intimidate visitors, presenting obstacles to overcome. Common Obstacles to Phone Number List Great CTAs You will discover many challenges while trying to create a good CTA. The first obvious question is this crucial question. What do you want people to do?" Simply articulating the goals of a CTA is a challenge that companies often stumble upon. Others focus way too much on the Phone Number List creative aspect of a CTA, forgetting that each CTA should be a small cog in a larger strategy. Also, some marketers consider CTAs to be great pop songs – they come from a flash of inspiration and are catchy and addictive. This type of thinking can lead to the worst kind of CTAs, those that trick the visitor with bait that's too good to be true, then fail to follow up on anything of value. What business leaders and marketers need to learn is that some of the best CTAs are quiet and unassuming. They speak sympathetically to visitors and inspire them to engage by understanding their unique needs.