Apr 09, 2022
In Welcome to the Forum
This article combines my own thinking and analysis of the To B ecosystem under inclusive traffic for more than ten years. I am a product manager who has been involved in the traditional financial industry and the Internet to B industry. I have served Cathay Life Insurance, Ping An Bank, Haitong Securities, and Talkindata. Currently working for Weshare, a subsidiary of Tencent, mainly responsible for innovative traffic business. The "cold" in 2019 is obvious to all, and the macroeconomic environment has led to a slowdown in economic growth. But for the development of China's Internet, there are even more terrifying things. Thoughts and impressions from more than 10 years of practice, I still hope to correct the wrong places in the writing. cold in 2019 Let's first look job title email list at a set of data, statistics from CNNIC: Before 2013, I embraced the Internet in traditional financial institutions, and we were still researching SEO and ASO—I hope that through the optimization of TDK, users can see us when they search, and see us more. I remember that the cost of acquiring customers on the Internet with a debit card was 2 yuan. We could also cooperate with some young forums and games to guide each other. It was an era of innocence. At that time, the "B" of BAT was still Baidu, and today it may be the "B" of ByteDance. After 2013, with the popularization of 4G, the mobile Internet began to grow rapidly - there were many friends who started businesses around, who got how much financing, and whoever increased 4 million users in 3 months. But looking back now, many entrepreneurial stories from 2013 to 2017 were actually monetized through advertising models after gathering enough users through free tools, games or services. But after so many years, it has proved the cognition of the Internet at the strategic level of Ping An at that time - "The Internet has not changed its essence, but accelerated the compression of time and space". What I didn't expect was that this compression process only took a few years. At this time, marketing has also become linked to "user tags" and "budgets". Select target TA users, and then spend money to buy users' attention time. Internet King Advertising improves efficiency through bidding. But the essence of efficiency is the accelerated depletion of resources-the attention span will not increase endlessly, after all, people are not machines. The demographic dividend is declining, and the engine of China's Internet is stalling. Perhaps Internet advertising can be described as "spring plumbing, duck prophets".